Intraco to assemble Ambassador car

Intraco to assemble Ambassador car
Author / Source : Jasim Uddin Khan

Dhaka, Dec 23: Intraco group, the leading CNG conversion company in the country will assemble India’s Hindustan Motors’ iconic Ambassador car. The company management last week talked with Hindustan Motors India and advanced into an ‘in principal agreement’ in this connection.

Intraco group, the owning company of Agrabad Hotel, Chittagong is constructing a factory at Savar aiming to assemble 200 Ambassador Car per month in Bangladesh within next two years. “Initially, we will be importing the Ambassador car to Bangladesh as a complete built unit (CBU), which has already started on a trial basis. When the volume attains a certain number, we will also bring as completely knocked down (CKD). We have entered into an in-principle understanding with Hindhustan Motors India,” Riyadh Ali, Managing Director of Intraco Group said. He said the aim is to use Ambassador cars as taxicabs for Dhaka’s road.

Once widely popular for both personal and institutional use, the Ambassador lost its popularity, despite India becoming a hot spot for global car makers. The car’s diesel engines (1.5 litre and 2.0 litre) are yet to attain BS-IV emission norms, made mandatory in 13 major cities from April 2010. In 2010-11, HM sold 10,097 vehicles, compared to 11,003 in 2009-10. Sales of the Ambassador dropped to about 6,600 last year, compared to a little over 8,000 in the previous year. It has since further declined, with sales so far being only half of the previous year.

The company is working on a new-look Ambassador, with changes in both exterior and interior design, to attract the younger generation. The vehicle, which the company believes will help it stay relevant in the present market, is likely to be unveiled next year.

Intraco group started business from residential hotel to Real Estate, Shipping Lines, Cold Storage, Yarn & Dying has achieved around 150% growth from its 18 sister concerns.


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