Brisk sale of refrigerator ahead of Eid

http://www.newstoday.com.bd/index.php?option=details&news_id=43390&date=2011-11-02

Brisk sale of refrigerator ahead of Eid

Customers at a refrigerator showroom to select their choice of brand as the sale of refrigerators has reached its peak in all showrooms and marketplaces in the city in the advent of holy Eid-ul-Azha.

As the holy Eid-ul-Azha approaches, the sale of refrigerators has reached its peak in all showrooms and marketplaces in the city, reports BSS.

Different companies including Walton Hi-Tech Industries Ltd, a local pioneer in manufacturing refrigerator, have beefed up the item’s sales offering competitive price, price discounts and improved services.

While visiting electronics showrooms, this correspondent found that outlets were buzzing with customers to buy home appliances as per their taste and attitude.

“Our sale has increased 300 per cent during the last few days and the sale will go up further three or four days ahead of Eid,” Amdadul Hoque Sarker, director (marketing) of WALTON, told the news agency.

Sarkar described the period as one of the important seasons of a year from sellers’ point of view and said, “Normally we sell on an average 2,000 units of refrigerator per day while the sales go up to 4000 units during Eid-ul-Azha.”

“We have sold all-time 10,259 units of refrigerator only on October 1 and the sales will boom after two or three more days,” he added.

He said prices of our refrigerator are at the purchasing power of middle-class people unlike foreign products available in the country. As for example, he said, price of a refrigerator is Taka 38,500 while it will cost over Taka 60,000.

Emranul Kabir, executive of sales and marketing of Esquire Electronics, said, “Our sale has increased about 20 per cent, and may go up to 50 per cent in the coming days before Eid.”

“We usually sell double refrigerator during the month before Eid-ul-Azha compared to other months,” said Nasiruzzaman (Nasir), Manager of AB Electronics.

It is a common phenomenon that ahead of Eid-ul-Azha, consumers buy refrigerator, television, blender, rice cooker, and microwave woven to ease their living, said the industry people.

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