Bangladeshi e-content wins UN youth award

http://www.bssnews.net/newsDetails.php?cat=0&id=203592&date=2011-10-02

Bangladeshi e-content wins UN youth award

DHAKA, Oct 2 (BSS) – A locally made digital innovation has clinched this year’s United Nations World Summit Youth Award (WSYA) for its contribution in attaining UN’s Millennium Development Goal (MDG) towards women development.

A group of Bangladeshi youth created the outstanding digital e- content through a website styled ‘Amar Desh Amar Gram (www.amardesheshop.com)’ that has paved the way of market access to rural women through e-commerce.

The youth group named `Future Solution for Business (FSB) Bangladesh’ led by a young IT expert Ataur Rahman and his wife Sadequa Hassan Sejuti and two others Nurur Rahman Khan and Sharifun Hassan Bithi has created the first ever e-commerce based website in the country.

The WSYA declared 36 awards last month for this year under different categories out of 700 contestants around the globe. FSB is the only Bangladeshi group that got the award under ‘power to women category.

The award will be handed over at the WSYA Festival 2011 to be held in Austria next month.

This is the first project of its kind that takes computers and web access to the lowest income group and empowers them with a possibility that was not available to them previously, said the UN’s WSYA official website about the project.

This unique e-commerce based poverty alleviation project not only provided empowerment but also creates a new generation of entrepreneurs among the youth who can then strive for self sufficiency, the website said.

The website takes the products from producers specially under privileged women and girls all around Bangladesh and then opens up national and international markets for them through e-commerce.

The initiative of purchasing products through online is a major landmark in line with the present government’s pledge to build digital Bangladesh as it would bring fruits of digital devices to the doorsteps of the common people, Ataur Rahman told BSS today.

A rural entrepreneur can be registered with the website without any fee. After being registered, the pictures of their products like nakshi kantha, handmade boutiques and crafts would be uploaded on the website with prices, contact numbers and profiles of the producers.

“It seems like a miracle to the rural people as one click of that e- commerce website have opened the entire world in front of them,” Sejuti said.

Consumers from any parts of the country or world can make an order for their chosen items using their credit cards after surfing pictures and prices of the products, uploaded at the website.

Sejuti said Presently FSB built e-shop centres at seven districts – Khulna, Narsingdi, Mymensingh, Jamalpur, Tangail, Sylhet and Rangpur – with 5000 registered rural entrepreneurs.

“We are working very hard to setup centres at all 64 districts through collecting rural entrepreneurs from all districts, she said adding that if the government takes initiatives, the local and international market will be open to all rural entrepreneurs that can bring a revolution in rural economy.

The WSYA selects and promotes best practice in e-Content across the globe. It demonstrates young people’s potential to create outstanding digital contents and serves as a platform for people from all UN member states to work together in the efforts to reach the MDG.

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