http://www.thefinancialexpress-bd.com/2009/07/05/72004.html
X-Ceramics to go for trial production by end of next month
Mehdi Musharraf Bhuiyan
A homegrown real estate conglomerate is aiming to give country’s changing skyline a real shine by locally producing ceramic wall tiles which can be used not only in the buildings’ interior but also on the exterior.
From its state-of-the-art manufacturing plant in Sreepur of Gazipur, X-Ceramics Limited, a Tk 607.32 million project has embarked on a mega project of establishing, what has been termed as ‘the largest ceramic tiles manufacturing facility’ in Bangladesh.
“We are going for trial production by the end of August,” Managing Director of X-Ceramics Limited Mahin Mazher told FE recently in an interview. “To that end, major infrastructure work has already been completed while machinery installations are going on in full swing,” he added.
X-Ceramics is a concern of the decade-old Index group of companies.
“Our plant will produce porcelain and ceramic floor and wall tiles both for interior and exterior use, however production of exterior ceramic tiles will be unique in sense that it is for the first time that tiles made of ceramics intended for external use would be manufactured within the country,” Mahin said.
Although the use of ceramic tiles for the floor and on the interior wall of the building has become the norm in the country for a while now, use of the same on the building’s exterior is still a rare sight.
Mahin says that his company is aiming to tap into this vacuum, as there could be a huge demand for such exterior ceramic tiles in the local market because of their durable resistance against heat and humidity.
“One major benefits of using such exterior tiles are they never fade in the sunlight or in any extreme weather condition, something to which most of the buildings in our country are prone to,” Mahin said.
“In rare cases, various expensive stone types are used on the exterior as a possible way out but that is an expensive idea,” he said, adding, “rather than that, use of such exterior ceramics which could be offered at a competitive price, offers an affordable solution”.
“Apart from that, using the exterior tiles shall protect interior plaster and paints from outside water penetrations while enhancing the building’s look by many folds,” he added.
Index Companies; to which X Ceramics is a subsidiary, has a three decade long legacy of constructing or designing a number of architectural landmarks in the Dhaka city that now houses various top government offices or business houses.
Now, in addition to pioneering the use of exterior ceramics in the country’s booming housing sector, X-ceramics is also aiming to grab a lion’s share of the country’s overall market for ceramics wall and floor tiles.
“The market for ceramics floor and wall tiles in the country is an ever growing one, with the daily domestic output is estimated at one hundred thousand square meter which is worth of around Tk 35 million,” Mahin said.
“To begin with, we will have a daily production capacity of 10,000 square meter, but by the end of the year, it would be increased to 27,000 square meter per day, which would make us the single largest player in the market with 20 percent more output capacity than our nearest competitor and a market share of 25 percent,” he added.
The company received financial support worth Tk 350 million from six private banks. The banks are Prime Bank Limited, Islami Bank Bangladesh Limited, Export Import Bank of Bangladesh Limited, Social Islami Bank Limited, Southeast Bank Limited and Trust Bank Limited.
X Ceramics boss also says that sooner than later his company would go for the production of tableware like teapot and cups which is another ceramic byproduct with huge demand in the local market.
He informed further that currently his company is also looking to form partnership with an overseas entity (whose name he prefers not to mention) for further sharing of technological know how, to turn it into the ‘first ever European standard multinational joint venture ceramics manufacturing facility’ in Bangladesh.